Our vision: Inspiring Activity

Our values: Inspiration, Excellence, Integrity, Together and Fun

Our aims:

• To have fun and provide some happiness and a sense of achievement in a troubled world
• To show the world that, on occasions, humanity can be united
• To inspire more people to take up sport
• To maximise revenue for charities
• To improve the overall standard and status of British distance running
• To raise money for the provision of recreational facilities in London, the areas where we organise events and across the UK
• To help London and Essex tourism
• To show when it comes to organising events, “Britain is best”
• To inspire and deliver innovation in mass participation event sustainability